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SELECT EXPERIENCE

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Callisto Media, New York, NY, May 2021 - October 2022

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Copywriter​

• Wrote back cover and Amazon copy for upcoming books, including crafting eye-catching headlines and CTAs. Created dynamic Amazon A+ pages in collaboration with graphic designers to increase customer conversion.

• Launched company newsletter for sales team; covered industry trends, new product releases, best-sellers, and more.

• Optimized new and existing Amazon listings to meet best SEO and digital marketing practices.

• Helped conceive, storyboard, and script marketing videos for best-selling books.

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Narratively, Brooklyn, NY, August 2019 - Present

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Branded Content Writer (Freelance)

• Craft original articles and advertorials for diverse stable of clients like Porsche, AARP and John Hancock. Pieces have appeared in outlets such as Food & Wine, People, Travel + Leisure and Departures magazines as well The Washington Post.

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Newton Baby, New York, NY, April 2019 - April 2020

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Copywriter/editor (Freelance)

• Wrote and edited website copy, promotional emails, social media campaigns, packaging copy, product naming and product pamphlets for leading baby product company.

• Sharpened and shaped brand voice to enhance appeal with millennial parents and boost customer engagement.

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Digital Trends, New York, NY, October 2018 - October 2020

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Writer (Freelance)

• Crafted both short posts (350-500 words) and long-form content (~2,500 words) for major tech blog. Covered wide range of topics for commerce editor including the latest ESPN streaming offers, deals for Facebook Portal + and leveraging flexible spending accounts. Conducted research and interviewed industry experts.

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Ziff Davis, New York, NY, February 2018 - February 2020

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Copywriter (Freelance)

• Researched and wrote articles and product round-ups for Ziff Davis properties including Mashable, Everyday Health and What to Expect. Topics ranged from "Best Blenders" and "Best Robot Vacuums" to pieces about allergy medications and diet supplements.

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The Princeton Review (TPR), New York, NY, September 2007 - Present

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Writer (Freelance)

• Research and write profiles for roughly a dozen prominent TPR publications including The Best 371 Colleges, Guide to College Majors and 120 Jobs That Won't Chain You to Your Desk.

• Craft scripts for TPR’s popular Youtube channel. Topics range from “Word of the Day” and “Mnemonic Devices” to overviews of AP exams and test prep tips. Videos reach thousands of subscribers.

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Manhattan Wardrobe Supply, New York, NY, November 2014 – March 2017

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 Copywriter (Freelance)

• Wrote and revised product copy for company website. Covered a wide range of makeup, hair and wardrobe products.

• Added and updated metadata to help improve SEO.

• Worked closely with Creative Director to develop marketing materials for email and advertising campaigns. Created ads for periodicals such as TimeOut New York and On Makeup magazines.

• Edited company blog; posts pertained to entertainment industry news, new product arrivals and interviews with award-winning costume and makeup artists.

• Repurposed content for social media platforms including Facebook, Twitter and Pinterest.

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Random House, New York, NY, October 2012 – December 2014

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Copywriter (Freelance)

• Wrote copy and book blurbs for marketing and promotional materials (ex. literature and political science catalogs).

• Copyedited and proofread teacher and discussion guides for a range of books including Five Days at Memorial: Life and Death in a Storm-Ravaged Hospital and Just Mercy.

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Broken Toaster Productions, New York, NY, July 2011 – Present

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Co-Founder and Co-Creative Director of Video Media Company

• Co-created, co-wrote and co-starred in a number of full-length television comedy pilots and web series including Unfocused, JAMZ, Prognosis? Crime!, The Managers and Latchkey (quarter-finalist in the NexTV Entertainment competition). Projects have screened at multiple festivals.

• Wrote and sold a series of sketches to the website Clients from Hell.

• Co-host of the podcast Saturday Morning Death Grip.

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National Research Center for College & University Admissions (NRCCUA), Lee’s Summit, MO, Operators of the Website My College Options (MCO), December 2010 – February 2017

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Senior Editor and Creative Consultant

• Coordinated re-launch of website My College Options. Overhauled and wrote articles about college majors, admissions advice, the application process, financial aid, summer programs and overall collegiate life.

• Prepared marketing materials for high school students and their parents including monthly newsletters and email blasts. Responsible for pitching articles, research and writing.

• Reviewed and edited article submissions from outside contributors.

• Assisted with editorial and content policy guidance.

 

The Michael Cohen Group (MCG), New York, NY, April 2010 – November 2016

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Research Associate (Freelance)

• Assisted with field testing of children's educational media products and applications. Helped conduct research and analysis of the effectiveness of said applications.

 

The Princeton Review (TPR), New York, NY, September 2007 – Present

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Managing Editor/Project Manager, August 2008 – March 2010

• Organized profiles, data and supplementary material for the company’s flagship guidebooks: The Best 371 Colleges, The Best 301 Business Schools and The Best 172 Law Schools.

• Acted as primary liaison between editorial, marketing departments and web developers throughout the design and QA processes accompanying the launch of new book-related web pages.

• Supervised the execution of TPR’s proprietary survey to more than 150k students at over 650 institutions.

• Coordinated national publicity and outreach for book and website launches and acted as point of contact for all university administrators.

• Oversaw a team of up to ten editors, writers, web designers and account managers.

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Senior Web Editor, June 2007 – March 2010

• Evaluated, updated and wrote new web articles for all Princeton Review hubs/categories: college admissions, medical school, business school, law school and graduate school.

• Expanded TPR’s media offerings through podcast recordings and launching/maintaining company blog.

• Acted as primary liaison for students using the website's college search tool, Counselor-O-Matic; fielded all questions and concerns.

• Oversaw a team of up to four editors, writers and interns. 

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EDUCATION

Bates College, Lewiston, ME

BA Cum Laude; Dean’s List; Major: Rhetoric

Study Abroad: Copenhagen, Denmark; Berlin, Germany

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SKILLS

Microsoft Word, PowerPoint, Excel, Access, WordPress, WebSurveyor, Kentico Content Management System, Ektron Content Management System, Audacity, Basecamp, Trello, Monday, Slack, Wix, Smartsheet, improv comedy.